A new Gmail feature could soon make it way easier to manage your subscriptions

Google is reportedly working on a new way to help users bring order to their messy Gmail accounts on mobile. Initially discovered by industry expert AssembleDebug, a “Manage Subscriptions” section will be added to the app’s sidebar menu, housing all of the newsletters and promotions you receive. Tapping the option takes you to a “Subscriptions’” page displaying all of the mailing lists you are currently subscribed to. Tech news site PiunikaWeb states the window shows you messages based on criteria you specify.

It’s unknown exactly what that criteria may entail, however AssembleDebug found strings of code for the feature, providing insight into how it could work. There seems to filters that let you highlight certain mailing lists according to how many messages they send out “per quarter.” You can single out groups sending “less than 10,” “between 10 to 20,” or more than 20 emails within a time period. Alongside the entries will be the logo of the mailing list with an unsubscribe button.

So, maybe every three months or so, you’ll be able to check out who mails out the most newsletters. At least, that’s the idea. Without an official word, it’s hard to say for sure although we may not have to wait for long to learn more.

Just around the corner

Several users over on Reddit claim to have run into Manage Subscription on their Gmail accounts on mobile. Multiple people state they encountered a blue window announcing the section, but when they went over to check it out, the page was totally blank. Nothing happened. Another poster said clicking on the message only took them to a screen with an endlessly loading page. 

PiunikaWeb theorizes that perhaps Google “accidentally enabled” the feature on their servers, but didn’t properly release the patch. It may be in this weird limbo where people can see the section, though it doesn’t do anything. We didn’t encounter it on our Gmail accounts. So it is possible its sudden appearance on a handful of account really was an accident. 

What it does show is the update could be almost ready for a launch. It may just need a bit more time in the oven. Manage Subscription will be a welcome inclusion to all of the other recent Gmail updates like the more prominent unsubscribe button, if and when it does roll out. Speaking from personal experience, it’ll be extremely helpful in organizing the chaos known as the Primary tab.

While we have you, check out TechRadar’s list of the best Android phones for 2024.

You might also like

• Tired of spam emails? Google has new protections for Gmail users
• Gmail is getting tough on spam — new security rules should help clean up your inbox for good
• Google Gemini AI looks like it’s coming to Android tablets and could coexist with Google Assistant (for now)