Where to buy the Fujifilm X100VI: current delivery estimates and the best retailers

Trying to get a hold of a Fujifilm X100VI? You’re not alone. This much-hyped compact fixed-lens camera is shaping up to be the most successful launch of 2024 right now, with demand massively outstripping supply.

It’s not a huge surprise, given the popularity of its predecessor, but most stores are currently fulfilling orders for the Fujifilm X100VI on a first-come, first-serve basis. That means if you order today, you’ll join a potentially relatively large line of photographers waiting to get their hands on this camera. 

We’ve outlined the best retailers to check out just below – which are mostly the bigger specialist camera stores like Adorama and B&H Photo. As of writing, very few retailers are actually providing delivery estimates but we’re always on the lookout and are aiming to keep this page updated with the latest information.  We’ve also added some advice for those weighing up an order right now, including some suggestions for alternative models.

If you were lucky to snag yourself a Fujifilm preorder in the initial rush, then you may or may not have already gotten your delivery estimate. If you haven’t received a tracking code, then don’t worry – there are still people who ordered a camera in the first week that still haven’t received stock. 

The Fujifilm X100VI retails for $1,599 / £1,599 at all retailers right now, which we don’t expect will change for a long, long time due to this camera’s popularity. If you’re interested in a full run-down of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts. 

Where to buy the Fujifilm X100VI

Current delivery estimates

[Update 03/04] It’s been over a month since the Fujifilm X100VI was officially released and stock remains (as you’ve probably guessed by now) practically non-existent. Right now, there are no shortcuts to simply placing an order at one of the retailers above, joining a queue, and then waiting it out for eventual delivery.

Currently, no retailers are offering solid delivery estimates outside of very rough ballparks. Adorama, for example is currently quoting July as the earliest delivery estimate, whereas Jessops in the UK is estimating May. These are pretty vague statements, obviously aimed at not disappointing potential customers.

As a word of advice, we’d recommend checking the retailer’s preorder criteria if you’re looking to get your place in line. Some retailers are currently requiring full payment upfront whereas some require small deposits. There are some, most notably in the UK, that are happy to take a preorder without payment, so those could be a low-risk option if you’re unsure about the wait. 

The latest industry reports have hinted that cameras are being shipped out cameras on a bi-weekly basis now but Fujifilm itself has stated that it will take ‘months’ to fulfill backorders. According to early reports, Fujifilm has plans to manufacture 15,000 units per month, which means that the current backlog must be several thousand units worldwide. 

Be aware: X100VI scalpers are active

Pro tip: I’ll tell you where not to buy the X100VI – over on eBay. As expected, unscrupulous sellers are now posting their X100VI preorders on the auction site for absolutely exorbitant sums of up to $5,000 in some extreme cases. You don’t need us to tell you that the X100VI isn’t worth anywhere near this crazy amount, so definitely don’t fall for the trap.

If you have $5,000 to spend on a camera, then there are plenty of other options right now – including some of the best compact cameras money can buy (hint: Leica Q3). You can also buy some superb Fujifilm cameras with up-to-date features and a gorgeous lens for much, much less – which we’ve covered just below.

Fujifilm X100VI: buying advice

What else can you do? Here’s our advice

1. Call around at local retailers

This is a tried-and-true tip that we’ve used previously to snag stock on in-demand tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller wait lists for recent releases and sometimes, just sometimes, you’ll even find in-stock items hiding in the backrooms. Conversely, these retailers also tend to receive less stock when products are shipped so it’s often a fine line to tread when actually placing an order. It doesn’t hurt to call around, however, and this tip also applies to larger stores that have local brands like Best Buy.

2. Keep an eye on Amazon

Amazon and to a lesser extent, Best Buy, tend to release stock for in-demand products on a semi-regular basis. Unlike most photo specialist stores – which are still operating on a first-come-first-serve preorder basis – these stock drops are for items that are fully in stock and ready to ship immediately. The issue is that there’s usually no prior warning for these stock drops and they also tend to be available in extremely limited numbers. It’s well worth adding an item to your wishlist and checking in regularly at Amazon if you’re willing to wait it out, however.

3. Check out other cameras

The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece on seven excellent alternatives to the Fujifilm X100VI that’s well worth reading if you want a detailed run-down of a few other options, but I’ll also summarize here.

If you want a high-performance alternative to the X100VI, you could opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood – like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It’s a little pricey at $1,699 / £1,449 – and you’ll obviously have to buy your desired lens separately. It also doesn’t have the fancy hybrid optical viewfinder that’s unique to the X100 series, so you’ll arguably not get that same old-school feel. Image-wise, however, the cameras are identical, and we’re big fans of the X-T5 at TechRadar (see our Fujifilm X-T5 review for more details). 

For a cheaper Fuji alternative, you could consider either the Fujifilm X-E4 or Fujifilm X-T30 II – both of which are smaller-styled interchangeable lens bodies. They’re last-gen models now, and subsequently only feature 26MP sensors, but they can be found for under $1,000 if you shop around on the used market and they both feature most of the brand’s film simulation presets. Unfortunately, due to popularity, Fuji cameras are really, really over-priced on the second-hand market right now.

Outside of Fuji, there are compelling options in the form of the Ricoh GR III and Leica Q3. The Ricoh in particular offers fantastic tac-sharp images in a superbly pocket-friendly and affordable package. The Leica Q3 in comparison runs at an eye-watering premium but does offer the epitome of outright image quality thanks to its lavish 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro-styled Nikon Zf – a recent addition to the brand’s line-up and one that’s been extremely well-received. If you’re interested, check out our Ricoh GR III review, our Leica Q3 review, and Nikon Zf review for more details.

There’s also a X100VI special edition

If you didn’t manage to snag an X100VI preorder early, there’s still potential to get a camera if you’re lucky, although via a somewhat narrower and pricier path.

To celebrate its 90th anniversary, Fujifilm created a special-edition X100VI that’s limited to 1,934 units – 1934 being the year Fujifilm was founded. It also costs $1,934 / £1,934, which is a significant markup over the regular X100VI at $1,599 / £1,599. However, these are available in-person only on specific dates and locations, so this could be the best chance of grabbing the premium compact camera, provided you can travel. 

Sales of the special-edition X100VI begin in the US on March 28 (contact Fujifilm for specific locations), and it’s anticipated all the units will sell on that day, while in the UK, sales are exclusively in-person at the London House of Photography from April 6 – expect queues.  

Functionally, the special-edition X100VI is identical to the regular version. However, you get a presentation box, a special-edition camera strap, the model’s unique number etched onto the top plate, plus a different branded lens cap.